It is true that we can only hope that Lincoln isn’t relying on the Navigator to guide the wayward luxury brand out of its current predicament. Trying to bushwhack its way back from a lost era of uncompetitive vehicles & also misguided strategy, Lincoln is in the midst of what its marketing team calls a “product & service-led transformation.”
Moreover, the 2015 Lincoln Navigator for sale is a continuation of the same course rather than the about-face the brand desperately needs. It adheres to the tired “follow Ford” approach & is in many ways the same Navigator that has been on dealer lots for years. While no one’s talking about a refreshed Expedition just yet, we have full faith that Ford Motor Company will deliver an update to it soon.
However, despite sales being a fraction of what they were 10 years ago, large luxury SUVs like the Navigator still find homes with roughly 80,000 buyers every year… buyers with large families, larger toys, & even larger wallets. With seating for up to eight, a towing capacity as high as 9000 pounds, & also a starting price of just under $60,000, there are few vehicles like the Navigator. Yet in a segment that includes the Cadillac Escalade, the Infiniti QX80, & the Mercedes-Benz GL-class, Lincoln’s 2013 sales topped only those of the Lexus LX570. This face lift, a half-hearted attempt to counter the 2015 Cadillac Escalade’s comprehensive overhaul, is unlikely to change the Navigator’s standing among its peers.
To sum up, The 2015 Lincoln Navigator is based on seven-year-old bones with unchanged exterior dimensions & carryover sheetmetal everywhere except the hood & the tailgate. Up front, the family-look split-wing grille has been skillfully applied to accommodate a truck that otherwise looks like no other Lincoln. The butt lift isn’t nearly as successful. The full-width taillight comes off as a poor mimicry of the Dodge Durango’s rear end & the single-outlet exhaust dangles awkwardly inches below the bumper.